A joyful health brand for kids and parents
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On a mission to make dental hygiene a positive daily ritual for kids
With a unique mix of gamified education, interactive content and smart technology, Dentogenius needed more than just a friendly interface – it needed a full strategic foundation and a digital product that kids love and parents trust.
From day one, we partnered closely with the founding team to shape the brand from scratch: from naming and positioning to designing a playful yet credible user experience across their app, website, and onboarding flows.



A joyful health brand
We developed a clear, human tone of voice and visual language that speaks to both children and adults and supported the product launch with a modular marketing toolkit, campaign visuals, and product storytelling.
The result is a brand that feels joyful, empowering and easy to love – rooted in trust, designed for real life and ready to grow.
Stories we had time to turn into content
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