Brand and product development for a virtual reality training pioneer
We've created a global training brand for leading pharma companies
For this project we had the privilege of partnering with Innerspace to create a holistic brand experience that extends far beyond traditional training. This project was a comprehensive journey, where we were deeply involved in every aspect – from brand development and product design to sound design and writing.
Our mission was to help Innerspace redefine how individuals and organisations prepare for their most crucial moments in pharmaceutical production.
The future of training. One unit at a time.
For Innerspace, we created a holistic brand experience that takes pharma training to the next level. In this complex project – both technologically and in terms of design – we developed virtual reality training units that not only simulate training but make it an emotional, immersive experience.
Every discipline, from branding to game and training design to prototyping and performance, was precisely aligned to usher in a new era of training.
- Brand Development: Creation of a strong, globally scalable brand for a sensitive and highly regulated environment.
- Narrative Design: Development of an immersive storytelling framework that anchors complex training content intuitively and emotionally.
- Training and Game Design: Conceptualisation and design of innovative learning and gameplay mechanics, specifically tailored for VR environments.
- Prototyping for VR Training Units: Development of functional VR prototypes simulating production processes under real-world pharmaceutical conditions.
- Web Development: Creation of a high-performance, international platform for information, access and booking of training sessions.
- Advertising and PR Strategy: Development of a 360° communication strategy for positioning, reach and thought leadership in the global pharma market.
Stories we had time to turn into content
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