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A multi-brand digital ecosystem for a construction leader

Timber Construction
Brand Development
Web Development
UX/UI Design
SEO
Narrative Design
Marketing
Naming
Visual Brand Design

Building Excellence Across Multiple Brands

As the digital partner to the Freisinger Group, we’ve crafted a scalable brand and web ecosystem that unites a diverse portfolio of manufacturing companies under one strategic framework – preserving distinct brand identities while enabling shared innovation and growth.

Multi-Brand Strategy Meets Modular Web Infrastructure: At the heart of our collaboration is a custom website construction system designed to serve multiple brands efficiently. This modular setup ensures visual and functional consistency across all properties while supporting tailored experiences for each business unit – from regional specialists to international frontrunners.

Building Excellence Across Multiple Brands
Freisinger Fenster – Local Premium
Optiwin – Global Premium Brand

Freisinger Fenster – Local Premium

The digital cornerstone of the group, Freisinger Fenster set the standard for premium online presentation with:

  • Dynamic product visualization
  • Interactive configuration tools
  • Streamlined customer journeys
  • Cohesive corporate design integration

Freisinger Holzbau – Craft and Character

For the timber construction division, we developed a unique brand and web presence that highlights its craftsmanship and corporate personality:

  • Distinct brand identity and design
  • Employer branding touchpoints
  • Marketing and sales support assets
  • Integration within the shared system

Optiwin – Global Premium Brand

Representing the group internationally, Optiwin extends the ecosystem across borders with a focus on:

  • English-first content architecture
  • Global dealer integration
  • Passive house innovation showcase
  • Climate-specific product presentation
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Brand Development
Web Development
UX/UI Design
SEO
Narrative Design
Marketing
Naming
Visual Brand Design