A multi-brand digital ecosystem for a construction leader
Building Excellence Across Multiple Brands
As the digital partner to the Freisinger Group, we’ve crafted a scalable brand and web ecosystem that unites a diverse portfolio of manufacturing companies under one strategic framework – preserving distinct brand identities while enabling shared innovation and growth.
Multi-Brand Strategy Meets Modular Web Infrastructure: At the heart of our collaboration is a custom website construction system designed to serve multiple brands efficiently. This modular setup ensures visual and functional consistency across all properties while supporting tailored experiences for each business unit – from regional specialists to international frontrunners.
Freisinger Fenster – Local Premium
The digital cornerstone of the group, Freisinger Fenster set the standard for premium online presentation with:
- Dynamic product visualization
- Interactive configuration tools
- Streamlined customer journeys
- Cohesive corporate design integration
Freisinger Holzbau – Craft and Character
For the timber construction division, we developed a unique brand and web presence that highlights its craftsmanship and corporate personality:
- Distinct brand identity and design
- Employer branding touchpoints
- Marketing and sales support assets
- Integration within the shared system
Optiwin – Global Premium Brand
Representing the group internationally, Optiwin extends the ecosystem across borders with a focus on:
- English-first content architecture
- Global dealer integration
- Passive house innovation showcase
- Climate-specific product presentation
Stories we had time to turn into content
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