Repositioning Austria’s centre of building for the future
Brand strategy and design for Austria’s leading real estate exhibition center
We partnered with Blaue Lagune – Austria’s foremost center for real estate and construction – to guide a large-scale transformation across strategy, digital infrastructure and visitor experience. The goal: to evolve the brand from a “prefab house exhibition” into Europe’s Center of Building. What we did? Frist in Brand Strategy & Architecture, we…
- Developed a clear, structured brand identity rooted in Blaue Lagune’s core offering
- Created a new brand architecture based on three visitor mindsets: Fans, Builders and industry Pros
- Established a new mission: Experience, understanding and success in all things building
- Defined distinct communication goals for visitors, exhibitors, and employees
- Created a verbal identity and narrative that supports the repositioning
A subtle shift with lasting impact
Rather than reinventing Blaue Lagune’s identity from scratch, we refined and realigned the existing corporate design to support its strategic repositioning. Through careful typographic tuning, a modernized color system, and clarified design principles, we preserved brand recognition while subtly increasing clarity, accessibility, and emotional appeal. The result is a refreshed design language that quietly elevates every touchpoint – signaling progress without losing the familiarity that long-time visitors and partners value.
Stories we had time to turn into content
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