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Repositioning Austria’s centre of building for the future

Construction Innovation
Brand Development
Visual Brand Design
Service Design
Product Strategy

Brand strategy and design for Austria’s leading real estate exhibition center

We partnered with Blaue Lagune – Austria’s foremost center for real estate and construction – to guide a large-scale transformation across strategy, digital infrastructure and visitor experience. The goal: to evolve the brand from a “prefab house exhibition” into Europe’s Center of Building. What we did? Frist in Brand Strategy & Architecture, we…

  • Developed a clear, structured brand identity rooted in Blaue Lagune’s core offering
  • Created a new brand architecture based on three visitor mindsets: Fans, Builders and industry Pros
  • Established a new mission: Experience, understanding and success in all things building
  • Defined distinct communication goals for visitors, exhibitors, and employees
  • Created a verbal identity and narrative that supports the repositioning

Brand strategy and design for Austria’s leading real estate exhibition center
A subtle shift with lasting impact

A subtle shift with lasting impact

Rather than reinventing Blaue Lagune’s identity from scratch, we refined and realigned the existing corporate design to support its strategic repositioning. Through careful typographic tuning, a modernized color system, and clarified design principles, we preserved brand recognition while subtly increasing clarity, accessibility, and emotional appeal. The result is a refreshed design language that quietly elevates every touchpoint – signaling progress without losing the familiarity that long-time visitors and partners value.

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Brand Development
Visual Brand Design
Service Design
Product Strategy