A brand and digital home for the new table culture
Bringing the new table culture to life
For Towello, we created a comprehensive brand experience that redefines hand hygiene as a premium, sensory ritual. Our work included brand development for diverse target groups, from high-end hospitality to families with young children.
We designed a unified corporate identity, capturing the essence of freshness, elegance, and appreciation across all touchpoints.
• A distinct brand narrative and tone of voice
• Visual language and design principles
• A dual-platform Shopify website for B2B and B2C customers
• A custom-built kids’ experience
A digital experience. Extra fresh.
We designed and developed towello.at to reflect the brand’s premium feel while delivering a seamless user experience across B2B and B2C audiences. Built on Shopify and enhanced with Sparklayer, the site combines intuitive navigation with thoughtful storytelling.
For consumers, the site offers a refined shopping journey with flexible subscriptions, guest checkout, and secure payment options. For hospitality clients, it delivers a tailored B2B portal with bulk ordering, account management and personalised pricing.
Additional features include:
- Multilingual support (DE, EN, FR, IT, ES)
- Automated invoice and shipping documentation
- ERP integration for real-time inventory management
Marketing Strategy and Implementation
Our comprehensive marketing approach combines strategic planning with data-driven execution through a sophisticated Marketing Steering Board system
- Development of detailed user personas for both B2C (age 20-50, trend-conscious consumers) and B2B (high-end gastronomy)
- Implementation of storytelling-based user journeys across all touchpoints
- Launch of "The New Table Culture" campaign as core messaging platform
Our campaigns include targeted initiatives like
- Image campaign "The New Table Culture" across multiple channels
- B2B-specific content highlighting logo customisation benefits
- Family-focused content for Towello Kids product line
Stories we had time to turn into content
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