Together with the ECT team, we reimagined their online presence from the ground up. Our goal was to create a space that mirrors their aesthetic clarity while remaining flexible for future growth. From layout to interaction design, we built a seamless experience that highlights visual content without overwhelming it and structured the backend to support fluid editorial workflows.

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The result is a platform that feels distinctly ECT: A digital destination that not only showcases what ECT stands for, but invites others to join the conversation.

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• Minimalist entry point: A clean landing layout that immediately highlights the name and core categories (Fashion, Art, Culture), supported by subtle animations and refined typography.
• Modular content structure: Content is clearly divided into Projects, Features, and Editorials – each category feels like a curated chapter, flexible and easy to expand.
• Visual-first approach: Large-scale images and videos dominate the presentation, often spanning full width – ensuring the content always remains the main focus without visual distractions.
• Interactive layers and microinteractions: Subtle animations during scrolling and navigation create a dynamic yet understated user experience.
• Flexible content management: A modular backend setup that accommodates various content formats (Projects, Editorials, Collaborations), designed for easy updates and editorial freedom.

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