A diverse team of six people engaged in a casual meeting in a modern office lounge area. They're sitting and standing around a gray sofa with yellow accent pillows against a wooden slat wall backdrop. A screen displaying the 'treehouse' logo is mounted on the wall. The group appears to be sharing a light moment, with several members smiling and laughing. The space features contemporary design elements including pendant lighting and a small indoor plant in the corner.

Validation

We test ideas, markets and business models to ensure a strong foundation before founding or scaling.

Test Everything

Always test ideas and assumptions before full-scale development to minimize risks and maximize success potential.

Details

Validation

The typical Momentum validation journey begins with a strategic analysis of the project. Through stakeholder discussions, we identify key assumptions and potential risks. We then conduct targeted market research, examining market dynamics, competitor strategies and audience segments.

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Strategy Validation

  • Turn ideas into actionable plans
  • Evaluate market potential and opportunities
  • Assess technical feasibility
  • Analyze competitive landscape

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Prototype & MVP Testing

  • Build rapid prototypes
  • Test core assumptions
  • Gather user feedback
  • Iterate based on insights

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Market Validation

  • Conduct user research
  • Test market demand
  • Validate pricing models
  • Assess scalability potential

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Prototype Development and Testing

With a clear market understanding, we move to prototyping. Our pragmatic approach involves creating and testing interactive mockups that simulate the actual user experience. Through structured testing sessions, we gather valuable user feedback and validate design assumptions.

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The prototyping process focuses on three key areas:

  • Competitor analysis
  • Target audience validation
  • Market opportunity assessment
  • User interface mockups
  • Interactive prototypes
  • User testing sessions

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Data-Driven Refinement

  • User interface mockups
  • Interactive prototypes
  • User testing sessions

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Testing insights are analysed and translated into improvements. We focus on user behaviour patterns, pain points and preferences, ensuring all refinements are evidence-based.

  • User feedback integration
  • Performance metrics evaluation
  • Market response assessment
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Established companies, startups, scalups

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Evolve your established brand. Launch your startup. Bring a new product idea to market. Wherever you are in your journey – we're ready to build it together.

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Collage of five collaborative workspace scenes against a dark background: three women looking at a MacBook laptop together; four people sitting casually on gray couches in a wood-paneled environment; an abstract network visualization with nodes and connections; two women working at white desks in a space with yellow and gray color blocking; and people working together at wooden tables with laptops in a bright office setting.