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Value Design
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Value Design

Business

Clarity in your offering

We create structured, comprehensible portfolios that deliver genuine customer value.

From product to value proposition

We transform your offer into one that is differentiated, market-ready and impactful.

Growth through focus

We help channel resources towards the strongest value drivers.

Details

We develop, structure and validate product & service portfolios to ensure they are clear, differentiated and attractive.

With Value Design, we bring clarity and structure to existing or emerging offers.

We combine market insight, customer needs, pricing, sales and service architecture to help companies move from fragmented or unclear offerings to a coherent, market-ready portfolio.

The goal: to define value precisely, communicate it convincingly and scale it profitably.

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Our approach

We design Value Design as a structured process – from analysis to market-ready positioning.

  • Analysis of existing product and service portfolios
  • Identification of customer needs, pain points and value drivers
  • Definition of clear value propositions and differentiators
  • Development of a coherent and comprehensible portfolio structure

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Strategic implementation

We translate insights into marketable structures, messages and pricing strategies – enabling sustainable growth and a clear market position.

  • Definition of portfolio architecture and pricing models
  • Development of communication and sales logics
  • Design of scalable service and product frameworks
  • Creation of roadmaps for portfolio development
  • Integration into brand, product and go-to-market strategies

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Outcome

A clearly structured, differentiated and market-oriented portfolio that unites customer value with business impact.

With Momentum Value Design, we turn complexity into clarity – and offerings into growth drivers.

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Established companies, startups, scalups

You're here. So let's do this!

Evolve your established brand. Launch your startup. Bring a new product idea to market. Wherever you are in your journey – we're ready to build it together.

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Collage of five collaborative workspace scenes against a dark background: three women looking at a MacBook laptop together; four people sitting casually on gray couches in a wood-paneled environment; an abstract network visualization with nodes and connections; two women working at white desks in a space with yellow and gray color blocking; and people working together at wooden tables with laptops in a bright office setting.