Marketing Steering
Marketing steering is our systematic approach to planning, implementing and controlling marketing strategies.
Structured Strategy Framework
Marketing Steering is our methodical system for aligning brand identity, audience targeting, and campaign planning – managed via a dedicated dashboard.
Centralized Dashoard
Our Marketing Steering Board organizes all efforts in one place, including brand assets, persona profiles, user journeys and a live marketing calendar.
Step-by-Step Implementation
From strategy development to content planning, execution, and optimization – each step is guided by clear KPIs and storytelling principles.
Benefits That Drive Results
We ensure consistent messaging, better team collaboration, efficient resource use and data-driven decisions that link marketing efforts directly to business goals.
Marketing Steering
Our marketing steering board is implemented as a structured Notion workspace that serves as the central hub for all marketing-related planning and execution. The board consists of several key components:
1. Brand identity
- Vision and mission statements
- Core values and principles
- Unique selling propositions (USPs)
- Brand guidelines and positioning
2. Persona management
- Detailed target audience profiles
- B2C and B2B persona documentation
- Data-driven persona evolution tracking
- Sub-persona development for specialized targeting
3. User journey mapping
- Touchpoint identification and optimization
- Communication tasks at each stage
- Channel selection and effectiveness
- Content strategy alignment
- Visual and messaging guidelines
4. Marketing calendar
- Marketing campaign milestones
- Specific tasks and responsibilities
- Channel-specific activities
- Content publishing schedules
Want to know more? This is how we implement it!
Our marketing steering process follows these key steps:
- Strategy development
- Define marketing objectives
- Identify target audiences
- Set measurable KPIs
- Content Planning
- Create channel-specific content strategies
- Develop storytelling frameworks
- Plan organic and paid campaigns
- Execution
- Implement planned activities
- Monitor channel performance
- Manage content calendar
- Analysis and optimization
- Track KPI performance
- Gather and analyse data
- Make data-driven adjustments
Why it's great
- Consistent brand messaging across all channels
- Clear alignment between marketing activities and business goals
- Efficient resource allocation and task management
- Data-driven decision making
- Improved collaboration between team members
Projects, that we are proud of
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Evolve your established brand. Launch your startup. Bring a new product idea to market. Wherever you are in your journey – we're ready to build it together.
