A diverse team of six people engaged in a casual meeting in a modern office lounge area. They're sitting and standing around a gray sofa with yellow accent pillows against a wooden slat wall backdrop. A screen displaying the 'treehouse' logo is mounted on the wall. The group appears to be sharing a light moment, with several members smiling and laughing. The space features contemporary design elements including pendant lighting and a small indoor plant in the corner.

Marketing Steering

Brand

Structured Strategy Framework

Marketing Steering is our methodical system for aligning brand identity, audience targeting, and campaign planning – managed via a dedicated dashboard.

Centralized Dashoard

Our Marketing Steering Board organizes all efforts in one place, including brand assets, persona profiles, user journeys and a live marketing calendar.

Step-by-Step Implementation

From strategy development to content planning, execution, and optimization – each step is guided by clear KPIs and storytelling principles.

Benefits That Drive Results

We ensure consistent messaging, better team collaboration, efficient resource use and data-driven decisions that link marketing efforts directly to business goals.

Details

Marketing steering is our systematic approach to planning, implementing and controlling marketing strategies.

Our marketing steering board is implemented as a structured Notion workspace that serves as the central hub for all marketing-related planning and execution. The board consists of several key components:

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1. Brand identity

  • Vision and mission statements
  • Core values and principles
  • Unique selling propositions (USPs)
  • Brand guidelines and positioning

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2. Persona management

  • Detailed target audience profiles
  • B2C and B2B persona documentation
  • Data-driven persona evolution tracking
  • Sub-persona development for specialized targeting

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3. User journey mapping

  • Touchpoint identification and optimization
  • Communication tasks at each stage
  • Channel selection and effectiveness
  • Content strategy alignment
  • Visual and messaging guidelines

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4. Marketing calendar

  • Marketing campaign milestones
  • Specific tasks and responsibilities
  • Channel-specific activities
  • Content publishing schedules

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Want to know more? This is how we implement it!

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Our marketing steering process follows these key steps:

  1. Strategy development
    • Define marketing objectives
    • Identify target audiences
    • Set measurable KPIs
  2. Content Planning
    • Create channel-specific content strategies
    • Develop storytelling frameworks
    • Plan organic and paid campaigns
  3. Execution
    • Implement planned activities
    • Monitor channel performance
    • Manage content calendar
  4. Analysis and optimization
    • Track KPI performance
    • Gather and analyse data
    • Make data-driven adjustments

Why it's great

  • Consistent brand messaging across all channels
  • Clear alignment between marketing activities and business goals
  • Efficient resource allocation and task management
  • Data-driven decision making
  • Improved collaboration between team members
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You're here. So let's do this!

Evolve your established brand. Launch your startup. Bring a new product idea to market. Wherever you are in your journey – we're ready to build it together.

Start building
Collage of five collaborative workspace scenes against a dark background: three women looking at a MacBook laptop together; four people sitting casually on gray couches in a wood-paneled environment; an abstract network visualization with nodes and connections; two women working at white desks in a space with yellow and gray color blocking; and people working together at wooden tables with laptops in a bright office setting.